Extensive Education & Experience
Luz completed her B.A. in Psychology from Florida International University (FIU) in 2002 with Magna Cum Laude honors. She later earned a Media Crisis Management Professional Certificate Program from FIU (2005), an Economic Policy Program Certificate from the Kellogg School of Management at Northwestern University (2009) and a National Leadership Program Certificate from the J.F.K. School of Government at Harvard University (2006).
Luz began her versatile career as Case Manager for Forensic Psychologist Dr. Leonard Haber, conducting psychological evaluations of high-profile criminal, family, juvenile, federal and civil court cases, as well as setting up mock trials, jury selection and trial consultation cases. She conducted psychological interviews, administered psychological tests, reviewed data/records and wrote extensive psychological evaluation reports. After 10 years, Luz took the strategic mitigation, conflict resolution, skillfull writing and peoples' skills of that exciting role into a freelance writer role at Community Newspapers, and Public Relations & Community Outreach Director roles at Aventura Hospital and CITIMED where she was quickly promoted to VP of Operations in 2008. In summer 2016, Luz served brief C.O.O. and C.E.O. transitional posts back at CITIMED before establishing dual residency between Miami and Bogotá, Colombia due to her husband's temporary 3-year post at that U.S. Embassy. Prior to their 2016 move, Luz formed GlobComm, LLC, and split her time between both countries lending her skills to various Canada and U.S. projects until their full-time return to the U.S. in September 2019.
From 2010 to 2016, Luz served as Director of Communications for French global conglomerate Bouygues Construction's civil works and building divisions' inaugural USA projects: The $1B Port Miami Tunnel and the $1B Brickell City Centre in downtown Miami. For both of these very demanding, large-scale, high-profile, heavy-impact construction projects, Luz managed the day-to-day internal communications with the thousands of employees and hundreds of sub-contractors, as well as often contentious external communications and relations with the numerous project stakeholders, members of the public, government agencies and the media. Luz successfully delivered on impact mitigation and managed project/corporate reputation at both projects, produced newsletters and technical construction progress reports, led over 100 project presentations, and executed several successful project milestones and team-building events that she single-handedly developed.
Luz is trained in crisis management, and thrives in deadline-driven, challenging, contentious environments: no matter the industry, no matter the crisis! Since setting up her solo practice in 2016, Luz has lent these talents as Consultant to several client projects across industries as C.E.O. of her firm GLOBCOMM, LLC - a Miami-Dade Certified Small Business. Consultant fees: $175ph, $1500 non-refundable retainer, and/or reduced, scope, flat-fee rate of $7,500.00 per month.
